LA Weekly: TheBasement: Los Angeles’ Best-Kept Secret For Aspiring Musicians

Imagine a place where you can go midweek to unwind, socialize and reset. Imagine a creative space where unsigned artists gather to perform and showcase their talents in front of a crowd of music lovers. Imagine a network so strong that you find yourself immersed among the music industry’s top execs, A&R reps, publicists, managers, writers, producers and songwriters.

Founded by A&R executive Ericka Coulter and her Instor3 management company, the goal of TheBasement is to create a setting for up-and-coming talent to gain exposure to an audience that otherwise may not have heard of them.

Sitting down with Coulter on a Saturday afternoon in downtown L.A. proved to be just as hectic as a Monday for her. She’s crazy busy but, for starters, she clarifies what sets her event apart from others.

“TheBasement is … I don’t like to use the word showcase,” Coulter says. “But it’s a space for people to network, discover and vibe. And the whole point of that is for artists to be invited into this room of the who’s who. From labels, to publications, to brands — just anything cool for the opportunity to help them. And for executives and other people to come into an environment where they didn’t have to feel corporate. Like, this is not somewhere you dress up. You would actually stand out and look crazy. This is for you to wear your sneakers, your sweats, and just have a good time on a Wednesday. And be able to go home at a timely manner and feel like, ‘Yo, not only did I get to connect with the person I’ve been trying to get to, I saw some new talent, and I had a good time!’”

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The article was written by: Shirley Ju for LA Weekly