Ericka Coulter holds the position of Senior Vice President of A&R at Warner Records and is the Founder/President of InStor3 Project. Prior to her role at Warner Records, Coulter served as the VP of A&R at Epic Records, where she managed notable acts including Rick Ross, Giveon, and Lonr., among others. Additionally, she is the visionary mind behind TheBasement Series, a live performance platform and industry showcase that spotlight emerging talent, both signed and unsigned.

Shelley Coulter is the go-to individual for Non-Profit organizations seeking to instigate positive change within their structure for enhanced outcomes. As a relationship builder, she excels at identifying needs and facilitating their fulfillment. Shelley's storytelling has profoundly impacted the youth and women, emphasizing the significance of self-love, fostering strong family bonds, and nurturing relationships. Leveraging her extensive social network, Shelley serves as a catalyst, connecting people to supportive communities. With over two decades of experience, Shelley Coulter is renowned for her vibrant personality, infectious smile, and track record of delivering tangible results. Holding a master’s degree in organizational leadership from Arizona State University, she epitomizes authenticity to all who have the privilege of meeting her.