HypeBae: Ericka Coulter Breaks Down How She Created TheBasement, Her Artist Development Agency

cjfreeman February 15, 2019 0 Comment

The music industry is changing swiftly every single day. With the rising importance of streaming numbers on digital platforms like Spotify and SoundCloud it seems equally fitting that artists are taking matters into their own hands. What’s refreshing about this era in entertainment is the rise of women leaders who are cultivating a new energy which is timely. Women who have rightfully risen up the ranks are representative of the diverse, colorful era which the industry is experiencing.

In the newest installment of our “How Did You Land That Job” series, we’ve interviewed the VP, A&R at Epic Records, Ericka Coulter. Her rise within the music business is marked by her putting in countless hours on the ground in addition to following her inner compass. Originally hailing from Kansas City, Ericka got her start after her first music-centric internship at Interscope Records (IGA) in 2007, according to Billboard. After this role, she was hired for her first full-time position in 2008 in rhythmic radio as an assistant. Following this job, she became an executive assistant for Step Johnson, former president of urban music at IGA which ultimately led her to her current role at Epic Records.

Whilst juggling her executive role, two years ago Coulter created TheBasement through her management company, Instor3. This ongoing series centers signed and unsigned artists and gives them an opportunity to showcase their talent. It also provides budding creators a select amount of time to sell themselves to “movers-n-shakers” who may not have heard their music before.