Los Angeles Times: TheBasement seeks to reinvigorate artist development

Not a thing in sight tipped off guests that they had arrived at TheBasement, an invitation-only live event series aiming to reinvigorate artist development and discovery.

There were no spotlights. No velvet rope. No suited bouncer or frazzled publicist scanning a guest list. No snarled line of pretty people impatiently awaiting entry.

And that’s exactly the point. If you know how to get here, you’re supposed to be here.

Anchored in a rather unremarkable studio off Pico Boulevard, TheBasement is largely a secret.

Part artist showcase, part social gathering, the bimonthly event has become one of the music industry’s most exclusive creative hubs for aspiring and rising musicians to be seen by label executives, A&R reps, producers, songwriters, managers and publicists.

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This article was written by Gerrick D. Kennedy for Los Angeles Times