UPROXX: TheBasement Series In Los Angeles Is Where You Can...
Music discovery is at an all-time high. With algorithms, blogs, social media, and direct marketing by artists and their reps, it seems like every day is a chance to find yourself falling in love with a new artist’s music. But the downside is that there are so many that it...
CONTINUE READINGThe Source: G Herbo Releases New Single ‘Demands’ To Promote...
G Herbo is using his talents to inspire young people to hit the polls for this election. “We pride ourselves on helping artists create moments that move their music forward. But in this current climate, it’s all about moving the vote forward,” Audiomack’s VP of Marketing & Brand Strategy Jason...
CONTINUE READINGHipHop DX: G Herbo Premieres New Song ‘Demands’ To Help...
G Herbo teamed up with Audiomack and creative agency TheBasement Series to help encourage young people to get to the polls. “We pride ourselves on helping artists create moments that move their music forward. But in this current climate, it’s all about moving the vote forward,” Johnson said. “We’re excited to...
CONTINUE READINGDropbox: How rising musicians from TheBasement Series use Dropbox to...
Last year, we learned how music executive Ericka J. Coulter and her team at TheBasement Series have been creating one of the most buzzed-about scenes in Los Angeles—and using Dropbox to accept submissions from new artists to perform at TheBasement Series. “We really admire the work that Ericka has been doing,” says Liz...
CONTINUE READINGRecording Academy: Meet Ericka Coulter, The Inspirational Music Exec Amplifying...
Kansas-born, L.A.-based music executive Ericka Coulter is one of those magical people who connects instantly, makes you feel like a lifelong friend and surrounds herself with an incredible crew. Above all, she is someone who turns visions into reality. As the VP of A&R at Epic Records, Coulter not only represents big name artists such as Rick Ross, she also highlights rising...
CONTINUE READINGHypeBae: Ericka Coulter Breaks Down How She Created TheBasement, Her...
The music industry is changing swiftly every single day. With the rising importance of streaming numbers on digital platforms like Spotify and SoundCloud it seems equally fitting that artists are taking matters into their own hands. What’s refreshing about this era in entertainment is the rise of women leaders who are cultivating a new energy which...
CONTINUE READINGBillboard: A&R Exec Ericka Coulter on Creating TheBasement, a Local...
Early 2017, Ericka Coulter, manager and VP, A&R at Epic Records came up with the idea to produce a local artist showcase in Los Angeles titled TheBasement via her Instor3 management company. Click here to read more on Billboard The article was written by Ashley Lyle
CONTINUE READINGLos Angeles Times: TheBasement seeks to reinvigorate artist development
Not a thing in sight tipped off guests that they had arrived at TheBasement, an invitation-only live event series aiming to reinvigorate artist development and discovery. There were no spotlights. No velvet rope. No suited bouncer or frazzled publicist scanning a guest list. No snarled line of pretty people impatiently...
CONTINUE READINGLA Weekly: TheBasement: Los Angeles’ Best-Kept Secret For Aspiring Musicians
Imagine a place where you can go midweek to unwind, socialize and reset. Imagine a creative space where unsigned artists gather to perform and showcase their talents in front of a crowd of music lovers. Imagine a network so strong that you find yourself immersed among the music industry’s top...
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