HipHop DX: G Herbo Premieres New Song ‘Demands’...
G Herbo teamed up with Audiomack and creative agency TheBasement Series to help encourage young people to get to the polls. “We pride ourselves on helping artists create moments that move their music forward. But in this current climate, it’s all about moving the vote forward,” Johnson said. “We’re excited to partner with TheBasement Series on this initiative to help bring more awareness to this year’s Presidential Election and ensure younger...
CONTINUE READINGDropbox: How rising musicians from TheBasement Series use...
Last year, we learned how music executive Ericka J. Coulter and her team at TheBasement Series have been creating one of the most buzzed-about scenes in Los Angeles—and using Dropbox to accept submissions from new artists to perform at TheBasement Series. “We really admire the work that Ericka has been doing,” says Liz Armistead, Head of Brand Partnerships at Dropbox. “She’s building a brand and creating a series of cultural moments in her...
CONTINUE READINGRecording Academy: Meet Ericka Coulter, The Inspirational Music...
Kansas-born, L.A.-based music executive Ericka Coulter is one of those magical people who connects instantly, makes you feel like a lifelong friend and surrounds herself with an incredible crew. Above all, she is someone who turns visions into reality. As the VP of A&R at Epic Records, Coulter not only represents big name artists such as Rick Ross, she also highlights rising talent with the event series/industry movement she launched in 2017, TheBasement. Her vision is to help connect emerging talent with what...
CONTINUE READINGHypeBae: Ericka Coulter Breaks Down How She Created...
The music industry is changing swiftly every single day. With the rising importance of streaming numbers on digital platforms like Spotify and SoundCloud it seems equally fitting that artists are taking matters into their own hands. What’s refreshing about this era in entertainment is the rise of women leaders who are cultivating a new energy which is timely. Women who have rightfully risen up the ranks are representative of the diverse, colorful era which the industry...
CONTINUE READINGBillboard: A&R Exec Ericka Coulter on Creating TheBasement,...
Early 2017, Ericka Coulter, manager and VP, A&R at Epic Records came up with the idea to produce a local artist showcase in Los Angeles titled TheBasement via her Instor3 management company. Click here to read more on Billboard The article was written by Ashley Lyle
CONTINUE READINGLos Angeles Times: TheBasement seeks to reinvigorate artist...
Not a thing in sight tipped off guests that they had arrived at TheBasement, an invitation-only live event series aiming to reinvigorate artist development and discovery. There were no spotlights. No velvet rope. No suited bouncer or frazzled publicist scanning a guest list. No snarled line of pretty people impatiently awaiting entry. And that’s exactly the point. If you know how to get here, you’re supposed to be here. Anchored...
CONTINUE READINGLA Weekly: TheBasement: Los Angeles’ Best-Kept Secret For...
Imagine a place where you can go midweek to unwind, socialize and reset. Imagine a creative space where unsigned artists gather to perform and showcase their talents in front of a crowd of music lovers. Imagine a network so strong that you find yourself immersed among the music industry’s top execs, A&R reps, publicists, managers, writers, producers and songwriters. Founded by A&R executive Ericka Coulter and her Instor3 management company,...
CONTINUE READING