Billboard: TheBasement Series Returns for Black Music Month
As Black Music Month marches on, the popular LA event concert series TheBasement Series returns. Beginning on Tuesday (June 20), the third installment will occur at KISS KISS BANG BANG with performances from Hamzaa, Reggie Becton, Ebony Riley, Maiya The Don and Lakeyah. Amazon Music’s R&B/hip-hop brand Rotation presents the event. “During a time where access is easy, but the story behind the artists is missing. It is important to...
CONTINUE READINGUPROXX: LA Rising Talent Showcase TheBasement Returns With...
Monthly rising talent showcase TheBasement returned this Tuesday (November 1) after its June show with a stacked lineup of newcomers for fans to check out at Kiss Kiss Bang Bang in Los Angeles. The show, which previously featured GoGo Morrow, who’s now on tour with Flo Milli, and KenTheMan, an emerging talent from the Houston rap scene who recently appeared in BET’s Hip-Hop Awards Cypher. This month, the lineup included rising...
CONTINUE READINGUPROXX: TheBasement Series In Los Angeles Is Where...
Music discovery is at an all-time high. With algorithms, blogs, social media, and direct marketing by artists and their reps, it seems like every day is a chance to find yourself falling in love with a new artist’s music. But the downside is that there are so many that it can be hard to keep track of them all, let alone figure out which ones are fly-by-night flashes in the...
CONTINUE READINGThe Source: G Herbo Releases New Single ‘Demands’...
G Herbo is using his talents to inspire young people to hit the polls for this election. “We pride ourselves on helping artists create moments that move their music forward. But in this current climate, it’s all about moving the vote forward,” Audiomack’s VP of Marketing & Brand Strategy Jason Johnson said to HipHopDX in a statement. “We’re excited to partner with TheBasement Series on this initiative to help bring more awareness...
CONTINUE READINGHipHop DX: G Herbo Premieres New Song ‘Demands’...
G Herbo teamed up with Audiomack and creative agency TheBasement Series to help encourage young people to get to the polls. “We pride ourselves on helping artists create moments that move their music forward. But in this current climate, it’s all about moving the vote forward,” Johnson said. “We’re excited to partner with TheBasement Series on this initiative to help bring more awareness to this year’s Presidential Election and ensure younger...
CONTINUE READINGDropbox: How rising musicians from TheBasement Series use...
Last year, we learned how music executive Ericka J. Coulter and her team at TheBasement Series have been creating one of the most buzzed-about scenes in Los Angeles—and using Dropbox to accept submissions from new artists to perform at TheBasement Series. “We really admire the work that Ericka has been doing,” says Liz Armistead, Head of Brand Partnerships at Dropbox. “She’s building a brand and creating a series of cultural moments in her...
CONTINUE READINGRecording Academy: Meet Ericka Coulter, The Inspirational Music...
Kansas-born, L.A.-based music executive Ericka Coulter is one of those magical people who connects instantly, makes you feel like a lifelong friend and surrounds herself with an incredible crew. Above all, she is someone who turns visions into reality. As the VP of A&R at Epic Records, Coulter not only represents big name artists such as Rick Ross, she also highlights rising talent with the event series/industry movement she launched in 2017, TheBasement. Her vision is to help connect emerging talent with what...
CONTINUE READINGHypeBae: Ericka Coulter Breaks Down How She Created...
The music industry is changing swiftly every single day. With the rising importance of streaming numbers on digital platforms like Spotify and SoundCloud it seems equally fitting that artists are taking matters into their own hands. What’s refreshing about this era in entertainment is the rise of women leaders who are cultivating a new energy which is timely. Women who have rightfully risen up the ranks are representative of the diverse, colorful era which the industry...
CONTINUE READINGBillboard: A&R Exec Ericka Coulter on Creating TheBasement,...
Early 2017, Ericka Coulter, manager and VP, A&R at Epic Records came up with the idea to produce a local artist showcase in Los Angeles titled TheBasement via her Instor3 management company. Click here to read more on Billboard The article was written by Ashley Lyle
CONTINUE READINGLos Angeles Times: TheBasement seeks to reinvigorate artist...
Not a thing in sight tipped off guests that they had arrived at TheBasement, an invitation-only live event series aiming to reinvigorate artist development and discovery. There were no spotlights. No velvet rope. No suited bouncer or frazzled publicist scanning a guest list. No snarled line of pretty people impatiently awaiting entry. And that’s exactly the point. If you know how to get here, you’re supposed to be here. Anchored...
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